SOCIAL & BEHAVIORAL CHANGE COMMUNICATION SBCC)
With the systematic application of theory-based, research-driven communication tactics, we develop and deploy campaigns that address both individual-level and broader environmental/structural change. Throughout all sectors in and outside Nigeria, our well-calculated communication programs are filled with advocacy messages designed to induce the necessary change envisioned by our customers. We believe that communication must be induced for change and progress; hence, we continuously implement communication techniques for development.
Without SBCC, the society will be dysfunctional on all levels. By effective SBCC programming, people can be educated, motivated, and prepared to engage in the required behaviors for a growing nation.