National Advocacy Campaign Across the Federation (20 States)

Client: International Development Partner (Gender Equality Initiative)

Overview
A nationwide advocacy campaign focused on increasing awareness and public support for women’s participation in governance across Nigeria.

What We Did
• National media buying across 20 states
• Billboard production and installation
• Strategic high-visibility placement planning
• Multilingual messaging rollout

Impact
• Nationwide visibility across major cities
• High exposure among policymakers and the general public
• Strong engagement across urban and semi-urban audiences

Out-of-School Children Awareness Campaign

Client: Public Sector Program (Education Initiative)

Overview
A nationwide awareness campaign focused on promoting school enrollment, community participation, and educational access for out-of-school children across underserved communities in Nigeria.

What We Did
• Radio and television awareness campaigns
• Community mobilization support materials
• Outdoor campaign deployment
• Multilingual public awareness messaging
• Media planning and audience targeting

Channels Used

• Radio broadcast (national and community stations)
• Television broadcast (national awareness coverage)

Campaign Approach

• Positioned education as a critical pathway for future opportunity
• Focused on influencing parents, guardians, and communities
• Delivered messaging through trusted mass media channels

Impact
• Increased public awareness on child education challenges
• Strong engagement across local communities
• Improved visibility for education advocacy initiatives

Polio Eradication Awareness Campaign

Client: Non-Profit Organization (Public Health Initiative)

Overview
A public health communication campaign designed to support polio vaccination awareness and encourage community participation in immunization programs.

What We Did
• Public awareness radio campaigns
• Community-focused messaging development
• Billboard and outdoor visibility support
• Media coordination and strategic communication rollout
• Local language campaign adaptation

Channels Used

• Outdoor media (billboard placements)

Impact
• Expanded awareness on immunization importance
• Increased campaign visibility across targeted regions
• Enhanced public engagement during vaccination exercises

Nationwide Malaria Awareness Campaign

Client: International Development Partner (Public Health Program)

Overview
A nationwide communication campaign aimed at promoting malaria prevention practices, public health awareness, and community education on malaria control.

What We Did
• Radio and television campaign production
• Outdoor media deployment
• Public sensitization messaging
• Community-focused communication strategy
• Awareness materials distribution support

Channels Used

• Radio broadcast (national stations)

• Community radio outreach

Impact
• Increased visibility of malaria prevention messaging
• Strong audience reach across multiple states
• Improved public engagement on preventive health practices

WASH Campaigns (Global Handwashing Day / World Toilet Day)

Client: International Development Partner (Public Health & Sanitation Initiative)

Overview
A sanitation and hygiene communication campaign focused on promoting healthy hygiene practices, handwashing awareness, and sanitation education in communities and schools.

What We Did
• Hygiene awareness campaigns
• School and community communication materials
• Radio and outdoor campaign deployment
• Public education messaging
• Event visibility and media support

Channels Used

• Radio broadcast (national and community stations)

• Outdoor media (billboard support)

• Publicity and awareness platforms

Impact
• Increased public awareness on hygiene practices
• Improved campaign participation during awareness events
• Strong visibility across schools and local communities

Farmers–Herders Peace & Awareness Campaign (Benue State, Nigeria)

Client: International Development Partner (Peacebuilding Initiative)

Overview
A peacebuilding communication campaign aimed at promoting peaceful coexistence, dialogue, and community awareness among farmers and herders in conflict-affected communities.

What We Did
• Peace messaging campaign development
• Community awareness communication support
• Radio and outdoor media deployment
• Stakeholder engagement communication
• Multilingual peace advocacy messaging

Channels Used

• Radio broadcast (community and regional stations)

Impact
• Increased awareness on peaceful coexistence
• Improved visibility for peacebuilding initiatives
• Strong engagement among local communities and stakeholders

Digital Animation Project (Public Sector)

Client: Public Sector Communication Partner

Overview
A digital communication project focused on simplifying complex public information through animation, visual storytelling, and audience-friendly multimedia content.

What We Did
• Animated explainer video production
• Digital campaign content creation
• Motion graphics and visual storytelling
• Audience-focused communication design
• Multimedia awareness distribution support

Channels Used

• Digital platforms (web and social media)

• Broadcast-ready formats for wider distribution

Impact
• Improved audience understanding of public information
• Increased digital engagement and content reach
• Enhanced communication effectiveness through visual storytelling

Community Safety & Impact Assessment (Borno State)

Client: Humanitarian / Development Partner

Overview
A community-focused assessment and communication project designed to support humanitarian intervention planning, safety awareness, and impact evaluation in vulnerable communities.

What We Did
• Community engagement support
• Field communication coordination
• Data collection and impact assessment support
• Awareness messaging development
• Stakeholder communication reporting

Impact
• Improved community engagement and awareness
• Strengthened visibility for intervention activities
• Enhanced reporting and impact assessment outcomes